Brand & Creative Executive
Profile
From film sets in Paris and Los Angeles to building luxury brand worlds in Shanghai, I have spent over twenty years turning ambitious creative ideas into experiences that move audiences and businesses.
An award-winning creative executive and entrepreneur, I learned my craft in advertising before co-founding and leading two production companies, building a long-term partnership with International Emmy-nominated director Thierry Poiraud and championing emerging voices such as Kristoffer Borgli.
Along the way, I co-produced the Netflix originals Chef’s Table: France and 7 Days Out: Chanel, then brought this maker’s instinct to Condé Nast, where I led branded entertainment spanning Vogue, Google and Paris 2024.
Today, having launched the Asia office of Bureau Béatrice, part of The Independents, I lead its creative direction and growth across APAC. I shape campaigns, retail environments and live experiences for houses including Jil Sander, Barbour, Chaumet, Boucheron and Audemars Piguet, while building cross-group collaborations notably with Bureau Betak and Karla Otto.
At heart, I’m a curious creative with an entrepreneurial mindset who enjoys solving complex business problems through creativity. I help singular talents, teams and brands grow, and build the structures that turn bold ideas into coherent global expression and lasting commercial value.
Selected work
01Barbour · APAC · 2025–2026–2027
Building a coherent brand world from first principles, then carrying it across campaign, capsule launches, mini-app, retail experience and events.
02Jil Sander · CNY · 2026
Translating a Creative Director’s vision into a culturally relevant expression, protecting its original intent while avoiding the expected codes of the category.
03Netflix · Chef’s Table: France · 2016
Turning singular talent, obsession and savoir-faire into emotionally powerful stories with international reach.
04Chanel · 7 Days Out · Netflix · 2018
Transforming the rituals, craftsmanship and pressure behind Chanel Haute Couture into contemporary entertainment, making heritage feel alive rather than preserved.
05Chaumet · Expo 2025 Osaka Kansai
Turning Chaumet’s heritage and shared love of nature with Japan into an immersive exhibition for the France Pavilion at Expo 2025 Osaka Kansai.
06Lacoste · China Cultural Moments · 2026–2027
Extending an established global identity into a recurring character system for the cultural moments that matter in China, without losing the brand’s recognisable codes.
07Studio Nicholson · Shanghai China · CNY 2026
Creative direction for Studio Nicholson’s flagship opening during Chinese New Year 2026, with a retail sculpture and red packet celebrating the Year of the Horse.
08Vogue × Google Pixel · Germany · 2023
Finding the idea that connects a client’s objectives, Vogue’s editorial authority and the codes of football culture, and feels legitimate to all three.
092007 - 2014
Aligning singular directing talent, multidisciplinary crews, complex craft, budget and deadline without lowering the creative bar.
International awards