06 Lacoste · China · 2026–2027
A global icon,
made local.
A recurring character system that turns Lacoste’s crocodile into a cultural companion for China.
- Role
- Creative Director · Character Design
- Format
- Brand system · Illustration · Animation
- Scope
- 520 · Dragon Boat · Qixi · Mid-Autumn · CNY
01
The character system
One character.
A cultural calendar.
Codi extends an established global icon into a flexible local character: recognisably Lacoste, but able to dress, move and respond to the moments that shape culture in China.
02
A consistent framework
Built to change
with the moment.
Clothing, colour, symbols and settings change from one occasion to the next. The character, attitude and Lacoste codes remain consistent, creating continuity across the year.
03
From system to stories
A world Codi
can live in.
Each moment becomes its own illustrated story rather than a simple seasonal reskin—giving Codi a role, an emotion and a reason to be there.
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