06 Lacoste · China · 2026–2027
A global icon,
made local.
A recurring character that brings Lacoste’s crocodile to life in China, across seasonal films, campaign imagery and physical installations.
01
The character system
One character.
A cultural calendar.
Codi extends an established global icon into a flexible local character: recognisably Lacoste, but able to dress, move and respond to the moments that shape culture in China.
02
A consistent framework
Built to change
with the moment.
Clothing, colour, symbols and settings change from one occasion to the next. The character, attitude and Lacoste codes remain consistent, creating continuity across the year.
03
From system to stories
A world Codi
can live in.
Each moment becomes its own illustrated story rather than a simple seasonal reskin, giving Codi a role, an emotion and a reason to be there.
Play film ↗
Play film ↗
Play film ↗
Play film ↗04
A year-round brand presence
Part of the
Lacoste world.
Following the success of the animated shorts, Codi grew into a recurring character in Lacoste’s brand world in China, appearing in physical installations and campaigns alongside brand ambassador Wang Yibo.
Campaign appearances
In good company.
Alongside brand ambassador Wang Yibo, Codi becomes part of Lacoste’s everyday stories, a familiar presence across different moods, settings and seasons.
