07
Retail & Brand Experience · China
Studio
Nicholson
Flagship Opening
Chinese New Year 2026
Studio Nicholson opened its China flagship during Chinese New Year 2026. Creative direction brought the opening and the seasonal celebration together through a retail sculpture and red packet.
- Role
- Creative Director
- Format
- Visual merchandising · Retail installation · Red packet
CNY 2026
Brand VM
Chinese
New Year
The sculpture and red packet formed a single Chinese New Year expression for the flagship opening, celebrating the Year of the Horse.
