04 City of Dreams · Melco Resorts & Entertainment · 2026

REM MACAU
GRAND OPENING

Together with the Melco Resorts & Entertainment teams, we created a night that felt like a vivid dream. A night to shake your senses.

REM MACAU GRAND OPENING · Official event film

Rapid Eye
Movement.

We developed the concept, guest journey, scenography, activations and video content for the opening, starting from a blank page.

REM takes its name from Rapid Eye Movement, the sleep phase associated with vivid dreams. At City of Dreams, the hotel brings an avant-garde attitude to contemporary luxury: red, metallic finishes, art and sensory experiences.

Hotel context · City of Dreams ↗

Role: Creative Director · Concept & Experience
Scope: Concept · Guest journey · Scenography · Video content
Creative & Concept: Bureau Beatrice Shanghai
Production: Bureau Betak
Client: Melco Resorts & Entertainment

01 / 03

The arrival

An arrival designed
to become a stage.

A glossy red backdrop, sculpted R motifs and a red carpet framed the arrival and press photographs.

A sculptural black dress and its reflection in the red REM backdrop — Red, reflected · Instagram / @yuyuzhangzou

A guest being interviewed on the REM red carpet — In the spotlight · Event photography

A guest in a black suit and red shirt on the REM red carpet — The arrival · Instagram / @ansonlht

A guest in a black hooded look and metallic pink skirt on the red carpet — An entrance of their own · Instagram / @cityofdreamsmacau

A guest in a white and red sculptural outfit waving on the red carpet — Hello, REM · Instagram / @cityofdreamsmacau

A guest in a black suit and striped shirt at the glossy red arrival backdrop — Night-out attitude · Instagram / @harpersbazaarhk

Guests and photographers gathered around the red REM arrival — The first act · Official event film still

Two guests posing together in front of the red REM backdrop — In front of the flash · City of Dreams / Tatler Hong Kong

The red carpet was already there in the first moodboards.

Early creative reference board for the red arrival — Creative references · Moodboard

Proposal rendering of the red sculptural corner and curtain — Proposal

Proposal rendering of the complete red arrival corridor — The approach · Proposal

Proposal rendering of the red carpet backdrop with the sculpted R motif — Red on red · Proposal

02 / 03

The pool party

The pool party
you’ve always
dreamed of.

A car floated in the pool, as if in a dream. Around it: music, performances, miniature interiors and guest activations.

Opening-night aerial view of the realised pool party — Opening night · Official film still

The stage · Proposal and opening night

Proposal rendering of the REM stage and its screen composition — Proposal

The realised REM stage illuminated in red on opening night — Opening night · Event photography

The poolside layout was already set out in the proposals.

Aerial proposal rendering of the complete REM pool party — Poolside experience · Proposal

Real aerial view of the REM pool party, extracted from the official event film — Poolside experience · Opening night · Official film still

Poolside scenography · From proposal to opening night

Proposal rendering of the leopard-print playground and swing frames — Playground · Proposal

The realised leopard-print playground with its swing frames and Dream Line booth — Playground · Opening night · Event photography

Proposal rendering of the poolside seating and cabanas — Around the water · Proposal

The realised poolside setting with circular seating, the stage and the mirrored disco ball — Around the water · Opening night · Event photography

The dream car.

Guests could get inside the iridescent car for photographs, with the pool and the party behind them.

Proposal render of the iridescent dream car floating in the pool — Dream car · Proposal

The iridescent REM dream car floating in the pool and reflected on the water — The dream car · Opening night

Two guests celebrating inside the iridescent REM car — A moment inside the dream · Instagram / @tsztungtonywu

Five guests celebrating together in the iridescent REM car floating in the pool — A dream, shared · Instagram / @modynuts

Three guests inside the iridescent REM dream car, with the driver, rear passenger and standing guest all visible — At the wheel · Video still / @mileapo_nelcuore

03 / 03

Video content · Visual language

REM,
in motion.

An eclectic mix of glamour and surrealism: silver silhouettes, scarlet fans, animal prints and impossible spaces, developed for REM’s screens.

REM · An eclectic visual language

From the screen world to the stage

Screen content
on stage.

Surreal red eye and stairway video content on the stage during a live performance — On stage · Event image via Esquire Hong Kong

Screen content study

Screen composition developed for the REM opening — Opening sequence · Study

Logo reveal · Study

Motion studies

Drone-show concept · Study

Invitation animation · Study

Guest activations.

Miniature hotel rooms, a phone booth and a slot machine gave guests places to explore, play and take photographs.

Miniature interiors.

Inside the miniature · Instagram / @chengchangfan

Original AI concept study of a guest’s face appearing inside a miniature hotel bedroom — AI concept study · Miniature interiors

The realised miniature hotel interior viewed through a surreal circular opening — Opening night · Event photography

The AI study explored a shift in scale between guests and a miniature hotel room. On the night, guests leaned into the recreated interiors and became part of the scene.

Dream Line

Inside the phone booth, guests shared their dreams. AI turned their stories into a personalised music track, generated on the spot.

Pull Your Dream

Early proposal study of the golden dream-game slot machine — Dream game · Proposal

Guests tried their luck at Pull Your Dream, a slot machine in red and leopard print.

Opening night,
in the press.

The event that set the tone for the final quarter before Chinese New Year, with coverage from GQ, Tatler, The Bay, Esquire, ELLE and more.

The Bay press clipping showing the dream car and opening-night stage — The Bay / Macao · A night in red

The Bay press clipping showing the BMX performance under the disco ball — The Bay / Macao · The performances

The Bay press clipping showing the DJ and crowd celebrating — The Bay / Macao · The party

Photographs & film

Sharing the vibe of the night.

Selfies, group photographs and moments from the party, shared by guests and the event team.

Guest perspectives · 0:30

Supplied social footage and photographs · @yuyuzhangzou / City of Dreams
@mileapo_nelcuore · @jingboranindonesia · Uncle Wu / Rednote · @kkmmmkk
Additional footage · Official event film

REM MACAU GRAND OPENING